Brian Sims began his career as a successful Xerox salesman before becoming the UK Sales Training Director for the American ITT Corporation. He then transitioned his professional selling skills into a career in race-driving, eventually moving into the competitive world of F1 and international motor racing. As a Corporate Speaker, Brian connects with sales personnel, both retail and B2B, providing the motivation that sales teams need. His fascinating anecdotes from his long and successful career in F1 will amuse and entertain after-dinner audiences. Brian's experience includes roles such as Benetton F1 Team Commercial Director and Kyalami F1 Track Director. He is also an Honorary University Doctor with an autobiography published in 2019.